I’m beyond thrilled to introduce my first interview subject in my “Fashion Week” series, the one and only Aja Barber. If you’re not following her on Instagram, you should be!
There’s no getting around it: our thirst for inexpensive, trendy clothing is killing the planet and its people. It may seem like $10 for a t-shirt is no big deal, but the “fast fashion” model of cheaply made pieces produced in staggering volumes has no place in a sustainable world.
It’s a huge question: how can we evaluate companies, and which ones are best? How can we tell the difference between a company that’s doing good, and one that’s a wolf in sheep’s clothing? Sometimes it’s harder to judge than we think, and we’ve probably all fallen victim to marketing at one point or another. I know I have!
In the following paragraphs, I’ve attempted to put together a few tips and strategies for evaluating brands and becoming conscious consumers. We’re talking about greenwashing and corporate social responsibility here, so it’s a huge, and often confusing, topic!
Please note that these are general tips, and there will always be exceptions to these rules. Still, hopefully, these strategies will help serve as guiding principles.