It’s always a happy day when a new article of mine is published in alive magazine. For their October issue, I helped introduce the concept of Zero Waste to their readership. Yay! I also had the immense pleasure of interviewing Bea Johnson (@zerowastehome) for the article. Speaking with her was an honour, and I can tell you that she’s as warm and kind as you might imagine.
About a week ago I posted some tips and tricks for evaluating companies. (I’d highly recommend that you read that post first, if you haven’t already. 🙂 ) Now I thought I’d go a step further and share some thoughts on contacting companies: why and how to do it.
It’s a huge question: how can we evaluate companies, and which ones are best? How can we tell the difference between a company that’s doing good, and one that’s a wolf in sheep’s clothing? Sometimes it’s harder to judge than we think, and we’ve probably all fallen victim to marketing at one point or another. I know I have!
In the following paragraphs, I’ve attempted to put together a few tips and strategies for evaluating brands and becoming conscious consumers. We’re talking about greenwashing and corporate social responsibility here, so it’s a huge, and often confusing, topic!
Please note that these are general tips, and there will always be exceptions to these rules. Still, hopefully, these strategies will help serve as guiding principles.
If you’ve been following me for a while, you might think that I’m a little obsessed with small, local businesses. And yes, you’d be right! There are so many reasons to love the people doing great work in your community, and so many ways to help support them. I have the pleasure of knowing several small business owners personally, and I can’t even tell you the amount of love and care that goes into every aspect of their business.
Refill stores are a Zero Waster’s paradise. You bring your own containers, get them refilled with goodies like shampoo and dish detergent (often natural and local products!) and pay for the exact amount you want. They also typically stock eco-friendly goods, such as bamboo toothbrushes and compostable floss. It’s shopping without the plastic waste!
But what do you do if you don’t have a refill store near you? I’ve written about this on my Instagram page recently, because there are a lot of other things you can do to help reduce waste and be part of the solution.